C A T
A L O G
Bridge
The Amazing
Queen: Winning With Your Queens
Clement Wong
Avoid Bidding Disasters: Win by Steering Clear of Trouble
Danny Roth
Big Deal: A Memoir From the Wonderful World of Bridge
Augie Boehm
Boost Your Bidding to a Higher Level
Danny Roth
Bridge Smarts: A Path to Bridge Success
Augie Boehm
Declarer Play: Break Out of the Pack
Danny Roth
Defense: Break Out of the Pack
Danny Roth
Demon Defense and Demon Doubling: Defend With Skill and Double for Keeps
Augie Boehm
Disrupt the Defenders
Danny Roth
Expert Hand Evaluation
Augie Boehm
Find the Play the Experts Missed
Danny Roth
Masterpiece Deals: A Gallery of Beautiful Card Play
Augie Boehm
Matchpoints Versus IMPs: Different Games, Different
Strategies
Augie Boehm
More Breaking the Rules: Second Hand Play
Barry Rigal and Josh Donn
Outsmart the Bridge Experts
Danny Roth
Private Sessions: A Bridge Education
August W. Boehm
Test Your Bidding Against the Experts
Danny Roth
Test Your Bridge Analysis Against the Experts
Danny Roth
Test Your Bridge Brain Against the Experts
Danny Roth
Test Your Opening Leads Against the Experts
Danny Roth
Test Your Play and Defense Against the Experts
Danny Roth
Three Notrump in Depth
Augie Boehm
Wielding the Axe: The Vanishing Art of the Penalty Double
Augie Boehm
|
|
The
Amazing Queen: Clement Wong |
||
|
$15.25 |
156 pp. |
||
"A collection of
entertaining deals in which queens play a critical role in the bidding, play or
defense....The defensive examples are especially striking."
--Paul Linxwiler, ACBL Bridge Bulletin
"One of the most
original and most interesting publications of recent years."
--Jan van Cleeff, IMP Bridge Magazine
Description
The first
bridge book on winning by skillful bidding and play surrounding the queens, from
queen camouflage to queen sacrifice (both real and sham) to queen defence,
inspired by the author's 1993 Bols Tip of Queening your Defence. Covers
bidding, declarer play, opening leads and responses, exit cards, entries, and
defense with strong trumps. Clear, to-the-point analyses of nearly 100 hands,
many played by international experts.
Contents | Preface | About the Author
HOME | CONTACT US
Add me to mailing list
|
|
Avoid Bidding Disasters: Danny Roth |
||
|
$15.25 |
148 pp. |
||
Description
It has been proven many times
that winning at bridge at all levels is not about being brilliant but far more
about not being stupid. If you read reports of matches and tournaments, there
will be the occasional spectacular play or defense, but for every one of those,
there will be a whole string of very bad decisions, particularly in the
bidding. If those can be avoided, countless trophies can be won, even without
the brilliancies.
In each chapter, I shall give a number of examples of hands bid by
"experts" and invite you to choose your bid. In the Solutions section
of each chapter, I shall then show you what happened and assign a score from 1
to 10 for each alternative.
Remember that this is a game of odds, and even the most perfect player--not
that such an individual has ever existed--cannot be right all the time. But be
assured that, if you have bid according to my criteria, your bad boards will be
far outnumbered by your successes and that you will be better equipped to
accurately navigate auctions and avoid disasters.
HOME | CONTACT US
Add me to mailing list
|
|
Big Deal: |
||
|
$15.25 |
148 pp. |
Ships only to US addresses |
|
Description
For newcomers to bridge, the book provides an
interesting background of the world's greatest card game. For experienced players
and tournament veterans, there are many nostalgic reminiscences--all in the
lively, conversational style that has made Augie one of the most successful
players, writers, and teachers in bridge.
Contents | Preface | About the Author
HOME | CONTACT US
Add me to mailing list
|
|
|
||
|
Boost Your Bidding Danny Roth |
|||
|
$15.25 |
158 pp. |
||
Description
Bidding is all about
learning a language: how to communicate and understand. Over the years, bidding
languages or, "systems," have become more explicit and accurate than
they were in decades past, and thus players joining clubs and entering
tournaments need to be familiar with, at least, basic bidding in current use.
It is particularly important to be able to judge the quality, or trick-taking
potential, of a hand, both at offense and defense. The vast majority of bidding
disasters occur in competitive situations, notably in deals where there is a
lot of distribution around and close decisions with potentially expensive costs
need to be made. This book teaches readers how to avoid mistakes in these
areas.
The book works its way through uncontested and contested auctions, emphasizing
the importance of anticipation of final contract, whether it is played by the
reader and his or her partner or by opponents. Hopefully, many pitfalls will be
avoided away from the table, when they do not cost, rather than in the heat of
the battle, when they painfully do.
HOME | CONTACT US
Add me to mailing list
|
|
Bridge Smarts: Augie Boehm |
||
|
$15.25 |
140 pp. |
||
Description
Bridge success is the
result of many factors talent, knowledge, experience, and, to a surprising
extent, luck. But there are other, perhaps less obvious, factors that are well
within your control, such as maintaining stamina, an even temperament, and
concentration. What to focus on? Start with evaluating what your hand is worth
as an auction develops. No supercomputer brain needed; just an ability to add
and subtract from 13 plus memory, deduction, and analysis. This book will help
you become a better bridge thinker by exploring the nuances of hand evaluation.
Good evaluation produces better judgment. The book's numerous problems and
quizzes provide you with the opportunity to test that judgment and show off
your bridge smarts.
Contents | Preface | About the Author
HOME | CONTACT US
Add me to mailing list
|
|
Declarer
Play: Danny Roth |
||
|
$15.25 |
146 pp. |
||
Description
The key to good declarer play
is to make use of information not only from the bidding, but from the play of
the early tricks, especially the first one or two. This involves knowing how
many rounds of each suit are likely to be played; how many of those are likely
to be won or lost; whether the tricks lost will be to East or West--in this
book, declarer is South--and whether that matters; and probabilities of how
suits will break and of both the potential and certain winners being in East or
West hands. A lot to keep track of!
This book will help intermediate-level players focus on what is relevant, with
over 80 illustrative hands, including 56 problems in declarer play for the
reader to work out him- or herself. (Don't worry: solutions are provided.) For
each example, I shall explain how the above principles apply to the play of
each hand, to arrive at the right play at the crucial moment(s), at speeds
acceptable at the table. When you can do this, you are well on your way to
being at the top of your game and on top of your opponents!
HOME | CONTACT US
Add me to mailing list
|
|
Defense: Danny Roth |
||
|
$15.25 |
129 pp. |
||
Description
The key to good defense is
to make use of information not only from the bidding, but also from the play of
the early tricks, expecially the first one or two. This involves knowing how
many rounds of each suit are likely to be played; how many of those are likely
to be won or lost; whether the tricks won will be to East or West―in this
book, declarer is South--and whether that matters; and probabilities of how
suits will break and of both the potential and certain winners being in East of
West hands. A lot to keep track of!
This book will help intermediate-level players focus on what is relevant, with
66 illustrative hands, including 56 problems in defense play for the reader to
work out him- or herself. (Don-t worry: solutions are provided.) For each
example, I shall explain how the above principles apply to the play of each
hand, to arrive at the right play at the crucial moment(s), at speeds
acceptable at the table. When you can do this, you are well on your way to
being at the top of your game and on top of your opponents!
HOME | CONTACT US
Add me to mailing list
|
|
Demon Defense and Demon Doubling: Augie Boehm |
||
|
$15.25 |
172 pp. |
||
|
Boehm does include all of
the key elements [of defense] .... Penalty doubles are covered
comprehensively. |
|||
Description
This book teaches the
principles of good defense. When you feel reasonably confident about your
ability to defend, you will feel more secure in doubling the opponents.
Successful penalty doubles are a sure way to improve your performance. Using
the Socratic method, the book links defense to penalty doubles in a sequential
progression. This book will have strong appeal to tournament players of
intermediate ability.
Contents | Preface | About the Author
HOME | CONTACT US
Add me to mailing list
|
|
Danny Roth |
||
|
$15.25 |
132 pp. |
||
|
|
|||
Description
Countless contracts fail
because declarers allow defenders to have it their own way. This book covers
situations in which defenders have the potential to restrict your trick-taking
but where you can stop them, most notably by disrupting their communications.
Tactics include:
When and how often to duck tricks
Arranging blockages
Keeping dangerous hands off lead
Solving entry problems
Avoiding ruffs and trump promotions
Preventing opponents from drawing your trumps
when you are trying to organize ruffs
It will be seen that, for all these factors, correct timing is essential,
notably in respect to losing tricks to a particular defender at an appropriate
moment.
Sixty-four quizes give you the chance to demonstrate your new-found knowledge.
HOME | CONTACT US
Add me to mailing list
|
|
Expert Hand Evaluation Augie Boehm |
||
|
$15.25 |
142 pp. |
||
Description
If bidding were as simple
as counting high-card points, most of us would have lost interest in bridge a
long time ago. Appreciating the life-long challenge of a game immune to
mastery, experts are always trying to hone their bidding judgment.
This book's aim is to help you develop good bidding judgment by refining and
improving your hand evaluation, which is the bedrock of good bidding. Learning
the requirements for everyday sequences suffices to solve a great many
situations -- but often not when a borderline hand falls into the gray zone.
Then, it is important to understand what your hand is worth. And that's the
main point of Part I of this book. Part II explores using judgment for
potentially problematic bidding sequences not neatly resolved by your bidding
toolbox. Applying the hand-evaluation judgment learned in Part I will help you
think outside the box.
Contents | Preface | About the Author
HOME | CONTACT US
Add me to mailing list
|
|
Find the Play the Experts Missed Danny Roth |
||
|
$15.25 |
156 pp. |
||
|
|
|||
Description
This is the eighth
installment in Danny Roth's Blunders series, featuring hands (mis)played by
experts and reported by experts in the press who have either misanalyzed or
missed the point of the hand altogether. The book features 70 problems on play
and defense as well as opening leads. The last 21 problems are more difficult,
bringing the reader into the awkward endplay and squeeze zones with the
challenge to place the unseen cards and look well ahead to anticipate problems,
remembering that both techniques take many forms.
HOME | CONTACT US
Add me to mailing list
|
|
Masterpiece Deals: A Gallery of Beautiful Card Play Augie Boehm |
||
|
$9.95 |
84 pp. |
||
Description
Brilliance in bridge has
its own kind of beauty, like a brilliant work of art. What I happen to admire most
are the moments when a player produces a master stroke of card play, a striking
move that would elude even the majority of experts because it involves the
highly unusual. This book features card plays of such creativity and
imagination that I believe they deserve to be preserved as museum pieces to
engage appreciative audiences, both present and future. As we promenade through
the galleries, you are offered the chance not only to admire the artistry but
also to follow the artist's thought process.
"This is an enjoyable, fast read . . . priced accordingly."
--The Bridge World
Introduction | About the Author
HOME | CONTACT US
Add me to mailing list
|
|
Matchpoints
Versus IMPs: |
||
|
Augie Boehm |
|||
|
$15.25 |
140 pp. |
||
Description
Matchpoint and IMP events
are based on very different scoring systems. Matchpoint scoring rewards the frequency
of gain; how often do you find the winning action? IMP scoring rewards the amount
of gain, the same basis for rubber bridge. Each form of competition is
distinctive, and a successful, well-rounded player must master a broad range of
strategies. This book looks at the tantalizing question of which form of
scoring is the more skillful, examines the role of luck, and shows how to pick
a personal style. This book, like my books on demon doubling and 3NT, is
intended for the intermediate and advanced intermediate club and tournament
player.
Contents | Preface | About the Author
HOME | CONTACT US
Add me to mailing list
|
|
More Breaking
the Rules: |
||
|
Barry Rigal and Josh Donn |
|||
|
$15.95 |
226 pp. |
||
Description
To master bridge, we need
to learn the rules and algorithms that govern the game, but we must also take them
with a pinch of salt. The "rules," or best practices, are there
because they work. But not always. The more deals you play, the more you
realize that context determines whether or not you should follow the general
principles that operate successfully more often than not.
And that is what this book
is about. We go beyond the basic rules that, in a vacuum, provide helpful
advice. After all, one cannot play bridge in a vacuum. Sometimes you need to
break the rules. This volume, for advanced intermediate players, deals
exclusively with second hand play, both by declarer and the defenders.
Contents | Preface | About the Authors
HOME | CONTACT US
Add me to mailing list
|
|
|||
|
Danny Roth |
|||
|
$15.25 |
168 pp. |
||
Description
This is the fourth in the
series of bridge problems highlighting hands which have been reported in books,
magazines and newspapers in which the 'expert' has either misanalyzed the
problem or totally missed the point of the hand.
The book presents more than 60 problems in declarer play or defense, bringing
the reader to the critical moment of decision--but also sometimes well short of
it or past it, a more realistic simulation of the heat of the battle at the
table. The reader 'pits wits' against the expert who faced the same decision
and whose (mis)play is then analysed. Bridge is learnt by mistakes and this book
is excellent material for eliminating them by showing readers how to tackle
problems and what analysis is required.
The book is best enjoyed by those who play club and tournament bridge as well
as ambitious social players who are keen to improve their game.
Contents | Preface | About the Author
HOME | CONTACT US
Add me to mailing list
|
|
Private
Sessions: |
||
|
August W. Boehm |
|||
|
$21.95
|
|
||
|
|
"Boehm's book
has the sort of stuff that no one ever explains. It is bound to make you a
better bridge player." |
||
Description
The best way to enjoy
bridge, and win more often, is to learn how to think. This is the essence of
Augie Boehm's Private Sessions, now available through HNB Publishing. In
its pages, Augie reveals:
How to improve your bridge
memory
The benefits of visualization
The fine points of hand evaluation
Passing--how it is the secret weapon
What a singleton honor is really worth
The importance of the fourth trump
The value of timing during the bidding and play, and at the table
Secrets of successful declarer play
HOME | CONTACT US
Add me to mailing list
|
|
|
||
|
Test Your Bidding Against the Experts |
|||
|
$15.95 |
204 pp. |
||
Description
There are a number of areas
in bidding in which players at all levels demonstrate room for improvement.
This includes bridge experts, whose (mis)bidding of actual hands constitutes
the 140 problems in this book.
Each chapter starts with 10 thematically linked bidding problems. In each case,
you will be told where you are sitting and the conditions of play; any relevant
conventional bidding and other information will be clearly explained. The
problems are then repeated with a discussion of recommended answers ranked from
a "perfect 10" downwards. Keeping score will help you assess how you
are progressing through the book.
You will need to recognize which type of problem is being illustrated and show
how to handle it. My most important requirement is that you understand what you
are doing rather than make a bid because "some expert told you to do
so." That understanding represents the difference between the winning and
the losing player. Enjoy your journey!
Contents | Preface | About the Author
HOME | CONTACT US
Add me to mailing list
|
|
|
||
|
Test Your Bridge Analysis Against the Experts |
|||
|
$15.25 |
160 pp. |
||
Description
There are a number of areas
in bidding in which players at all levels demonstrate room for improvement.
This includes bridge experts, whose (mis)bidding of actual hands constitutes
the 140 problems in this book.
Each chapter starts with 10 thematically linked bidding problems. In each case,
you will be told where you are sitting and the conditions of play; any relevant
conventional bidding and other information will be clearly explained. The
problems are then repeated with a discussion of recommended answers ranked from
a "perfect 10" downwards. Keeping score will help you assess how you
are progressing through the book.
You will need to recognize which type of problem is being illustrated and show
how to handle it. My most important requirement is that you understand what you
are doing rather than make a bid because "some expert told you to do
so." That understanding represents the difference between the winning and
the losing player. Enjoy your journey!
Contents | Preface | About the Author
HOME | CONTACT US
Add me to mailing list
|
|
|
||
|
Test Your Bridge Brain Against the Experts |
|||
|
$15.25 |
142 pp. |
||
Description
In this latest book on
hands that were played by experts and reported by expert writers, Roth presents
70 hands on play, defense, and opening leads where the play (using teams' IMP
scoring throughout) or analysis or both were less than expert. Roth takes the
reader through the bidding and early play, up to the critical point--or, in the
interest of reality--sometimes short of or past it, challenging the reader to
figure out what that critical point is. Roth's thorough discussion of each hand
then takes the reader through how the play or analysis, even when it met with a
successful result, could have been improved to ensure the best possible chances
for success.
Roth's goal throughout is to help the reader enjoy the problems and benefit by
making mistakes away from the table, when it does not matter, rather than
during actual play, when it does.
HOME | CONTACT US
Add me to mailing list
|
|
Test Your Opening Leads Against the Experts Danny Roth |
||
|
$15.25 |
144 pp. |
||
Description
The opening lead is the
only card played while the dummy's (North's) hand is still concealed and is
therefore one of the most difficult parts of the game. While there is a luck
element and it is very easy to be "wise afterwards," deciding which
suit to attack (and which card in that suit to play) is crucial. The fate of
countless contracts depends on the opening lead.
This book presents dozens of opening-lead problems that I have collected over
many years and on which a number of "experts" have gone wrong--in my
opinion, unnecessarily.
Topics include lead systems, the relevance of bidding, studying options,
assessing ruffing potential, establishing tricks, anticipating enemy action,
and creating diversions. A series of tests follow. Hopefully, you will gain the
skills and confidence to be regarded by your partner and opponents alike as a
fearless leader.
HOME | CONTACT US
Add me to mailing list
|
|
|
||
|
Test Your Play and Defense Against the Experts |
|||
|
$15.25 |
166 pp. |
||
Description
This book offers a
collection of 72 hands that have been played at the top level and reported by
writers and commentators, but where mistakes and misanalyses have abounded.
Readers are invited to find the best line of play/defense so that success does
not depend on lucky distribution or opponents' misplays.
For most hands, the bidding and play are described up to the critical moment,
but occasionally Roth stops well short of, or goes well past, the crucial
trick; obviously, this is far more realistic. The goal is for readers to be
able to form a full analysis of how they expect the play to proceed, right up
to the end.
HOME | CONTACT US
Add me to mailing list
|
|
Three Notrump in Depth |
||
|
Augie Boehm |
|||
|
$15.25 |
176 pp. |
||
Description
Part I of this book will
equip you with a variety of useful, easy-to-master bidding tools to help you
and partner discover when to grab the 3NT brass ring, and, just as important,
when to avoid it. Reaching good 3NT contracts doesn't confer an automatic bonus-there
is that niggling rule about needing to make what you bid. So, Part II is
dedicated to the play of 3NT. Since you are apt to defend 3NT twice as often as
you declare (50% versus 25%), defensive counters are given full weight.
Contents | Preface | About the Author
HOME | CONTACT US
Add me to mailing list
|
|
Wielding the Axe: |
||
|
Augie Boehm |
|||
|
$15.25 |
162 pp. |
||
Description
Nothing exemplifies the
keen competitive spirit of tournament bridge better than the penalty double.
Anytime a final contract is doubled, the stakes are raised--not just the score
but the implied mano a mano challenge. When you acquire a feel for
opportunistic penalty doubles, you have added a potent weapon to your arsenal.
Your courage to double freely and wisely will make you a respected and feared
opponent. And if the opponents occasionally make a doubled contract against
you, be consoled by what a mentor taught me: if they never make a doubled
contract, you aren't doubling often enough. This book, like my books on demon
doubling and 3NT, is intended for the intermediate and advanced intermediate
club and tournament player.
Contents | Preface | About the Author
HOME | CONTACT US
Add me to mailing list
Juvenile
Bears I'd Like to Meet: A Bear's Eye View of 101 Notable Figures in
History
Barbara Boehm
|
ISBN: 978-0-9728061-7-6 |
BEARS I'D LIKE
TO MEET! |
||
|
$9.95 |
48 pp. (hard cover) |
||
Description
More than
100 notable characters, spanning a variety of eras, occupations, and
backgrounds, are presented in glossy photographs with informative and
entertaining captions. History made fun for young readers and their adult
companions.
Adam
and Eve | Marie Antoinette | Karel Appel | Johnny Appleseed | Charles Atlas | Richard Avedon | Christian Barnard | Ludwig van Beethoven | Busby Berkeley | Theobald Boehm | Daniel Boone | Lizzie Borden | Louis Braille | Luther Burbank | Richard Cadbury | Fidel Castro | Charlie Chaplin | Edward Cope | Marie Curie | Charles Darwin | Dorothy Day | Jack Dempsey | Babe Didrickson | Dione quintuplets | Amelia Earheart | Leif Erikson | Jean-Henri Fabre | Max Factor | Jim Fixx | John Flamsteed | Margot Fonteyn | St. Francis of Assisi| Elbridge Gerry | Euell Gibbons | Red Grange | Hetty Green | Johannes Gutenberg | Henry Heimlich | Jimi Hendrix | Sonja Henie | Billie Holiday | Willie Hoppe | Harry Houdini | Joan of Arc | John Paul II| Casey Jones | W. K. Kellog | Emmet Kelly | John Maynard Keynes | William Kidd | Alfred Kinsey | Sophie Kurys | Edwin Land | Bruce Lee | William Levitt | Shari Lewis | Thomas Lipton | Konrad Lorenz | Juliette Gordon Low | Manolete | Bat Masterson | Mary Milton | Carmen Miranda | Carrie Nation | Nero | Florence Nightingale | Alfred Nobel | Tenzing Norgay | Annie Oakley | Ivan Pavlov | Pele | Emily
Post | Margaret Reed | Jackie Robinson | Auguste Rodin | Wilhelm Roentgen | Teddy Roosevelt | Giacamo Rossini | Wilma Rudolph | Earl of Sandwich | Satchidanada | Wilbur Scoville | William Shakespeare | Mary Shelley | Smokey Bear | Boris Spassky | Percy Spencer | Benjamin Spock | Margaret Steiff | George Stephen | Antonio Stradivario | Robert Stroud | Shirley Temple | Harold Vanderbilt | Karl Wallenda | Andy Warhol | Laura Ingalls Wilder | Esther Williams | Evelyn Wood | Fay Wray | Wright brothers
HOME | CONTACT US
Add me to mailing list
Business
Globalization and Human Resource Management:
Adapting Successful UN Practices for the Private and Public Sectors
Fatima Fernandez
Managing Change in the Workplace: A 12-Step Program for
Success
Ralph L. Kliem and Irwin S. Ludin
Marketing to the European Laboratory: A Guide to Doing
Business in Europe
Robert L. Stevenson and Peter J.
Jenks
Work Transformation: Planning and Implementing the
New Workplace
Ken Robertson
|
|
Globalization
and Human Resource Management: |
|||
|
by Fatima Fernandez |
||||
|
$19.95 |
300 pp. (paper) |
|
||
|
|
Illustrated |
"I
am very impressed by the book's breadth and its depth. HR practitioners in
the private sector as well as in government and other nonprofit organizations
will benefit a great deal from the work." --Norbert Wetzel, Former IBM Regional HR Director for Central and
Eastern Europe, the Near and the Middle East, and |
||
Description
While multinational
corporations have struggled with international HR problems over decades, the
United Nations organizations have developed a well-functioning career
development system in a multicultural environment that is one of the most
remarkable success stories of the United Nations. Globalization and Human
Resource Management is the first book to compare the HRM strategies and
practices of the UN system to those of the private sector and show how to
modify them to suit the objectives of MNCs. The implications are
straightforward and will have immediate practical impact.
As the US dollar has
significantly depreciated, US companies are, now more than ever, seeking
business opportunities overseas. At the same time, they have to master
ostracizing cultural challenges. Globalization and Human Resource Management
is must reading for decision makers in international business, including HR
managers, CEOs, COOs, CFOs, business development managers, sales &
marketing managers, public relations managers, and other corporate strategists.
Contents | Preface | About the Author
HOME | CONTACT US
Add me to mailing list
|
|
Managing
Change in the
Workplace: |
|||
|
Ralph L. Kliem and Irwin S. Ludin |
||||
|
$13.95 |
140 pp. (paper) |
|||
|
Illustrated |
"Covers a complex subject in an interesting, lively,
entertaining manner and this kept me glued to the book. . . . The book is
realistic in terms of the struggles that any leader and business face. It
humanizes the various characters. It has covered powerful learning points in
a precise manner."
|
|||
Description
Santa Claus is in trouble.
His workshop at the North Pole has been cruising along for centuries, but Santa
now finds his customer base--the world's children--dissatisfied. He realizes
that changes are necessary but discovers that implementing them is another
matter altogether. Through trial and error, Santa learns that change is not
about modeling, restructuring, pay increases, or bellowing orders. It is about people
believing in change and wanting it to happen.
Lively and entertaining, Managing
Change in the Workplace takes the reader along the often bumpy path of
introducing an organization to change. Each chapter focuses on a different
aspect of change and concludes with a handy checklist to guide the reader
around the obstacles to change. Based on solid management principles, Managing
Change in the Workplace will have strong appeal for management consultants,
project managers, corporate trainers, and CEOs and other executives
implementing organization-wide initiatives.
Contents | Preface | About the Authors
HOME | CONTACT US
Add me to mailing list
|
|
Marketing to the European Laboratory: |
|||
|
Robert L. Stevenson and Peter J. Jenks |
||||
|
$15.95 |
314 pp. |
|||
|
Illustrated |
"I would highly recommend it for
any person who is responsible for developing and implementing sales and
marketing practices for this important part of the world. The authors,
Stevenson and Jenks, are to be commended for packing so |
|||
Description
A comprehensive guide for
American chemical, pharmaceutical, instrument, and laboratory supply companies
marketing to or manufacturing in the European Union or considering expanding operations
overseas. Covers the current market, selling arrangements, packaging and
quality issues, regulatory and export law, environmental and currency concerns,
and other business practices of the new
Contents | Preface | About the Authors
HOME | CONTACT US
Add me to mailing list
|
|
Work
Transformation: |
||
|
by Ken Robertson with a Foreword by Gil Gordon |
|||
|
$13.95 |
306 pp. |
||
Description
This book explains how an
organization can integrate human resources, facilities management,
and information technology strategies to deliver improved bottom-line
results while fostering a workplace environment that is more satisfying.
Focusing on optimizing the
enabling technologies of the new workplace, Work Transformation is an
invaluable resource for:
Facilities managers
Information technology managers
Human resources managers
Corporate/commercial real estate professionals
Office designers and architects
Telecommunications and office furniture equipment suppliers
"Ken Robertson's
excellent book belongs on every facility manager's shelf. In fact, it belongs
also on the shelf of every executive responsible for human resources,
information systems, and telecommunications."
Canadian Facility Management & Design
Franklin Becker, Professor of Design and Environmental Analysis,
David Fleming,
Facilities
Telecommuting Review
Canadian HR Reporter
Flexibility: The Interactive Forum on New Ways of Working"
International Flexwork Forum